NEW YORK — The tiny CW network, trying not to get lost in a crowded media world, is banking on television viewers’ interest in even more spoiled, wealthy kids.

CW is launching a successor to Beverly Hills 90210 in the fall, featuring two high schoolers from Kansas who move to California and enroll in West Beverly Hills High School. Original show cast member Jennie Garth, who resurfaced late last year as a Dancing With the Stars favorite, will appear occasionally as a guidance counselor.

Another new series, Surviving the Filthy Rich, is about a 23-year-old woman hired to tutor twin rich kids from Palm Springs. The two new series will both air Tuesday nights and are reminiscent of the network’s most buzzed-about show, Gossip Girl, about privileged Manhattan prep schoolers.

Except for Gossip Girl, the CW has had trouble building new hits, and its primetime average of 2.6 million viewers is 19 percent down from last year, according to Nielsen Media Research.

The CW is likely to be hurt again when its deal with World Wrestling Entertainment for Friday Night Smackdown expires in September. It’s one of the network’s most popular shows, but entertainment President Dawn Ostroff said the CW has to take a step back to move forward.

“It is not a program that is going to break out any more,” she said. “It is a program that is on the demise. It’s also a program that does not fit our brand.”

The CW will try two comedies on Friday, giving Everybody Hates Chris its third different night on the schedule in three years. The Game was also renewed. The network has generally soured on comedy after its well-regarded Aliens in America tanked last year, believing it’s hard to sell sitcoms to young viewers.

The new Stylista on Wednesday nights was described as a reality-show version of The Devil Wears Prada. Contestants will compete for a job with Elle magazine.

The CW’s emphasis on wealthy youngsters reminds Ostroff of how Dynasty and Dallas were popular during a 1980s recession.

“People look at these shows as escapist television,” she said. “At a time when the nation is going through such financial uncertainty, we thought shows like this might really strike a chord.”

The CW has a youthful emphasis, although it’s not hot with teenaged girls the way predecessor the WB was in its Dawson’s Creek days. The network’s median age is 34, so it tries to craft shows where adults as well as youngsters have meaty roles, Ostroff said. 90210 is also designed in part to attract people who liked the original show, which ran on Fox from 1990-2000.

The network has made a deal with a group of advertisers, Media Rights Capital, who will put forth their own schedule of Sunday night shows to be announced later.

The CW will try to jump-start its year by opening its fall season about three weeks prior to its rivals.