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Shopping, pampering and tea — American Girl Place has it all

01:00 AM EST on Sunday, December 2, 2007

By SAMANTHA CRITCHELL

Associated Press

Suzane Sanders, far left, and her daughter, Hailey Sanders, 7, far right, share a meal with dolls at the American Girl Place restaurant in New York with her mother, Janis Turrentine, second from left, Beth Nucholls, and Nicholls’ daughters Avery, 5, and Day, 7. All are from Greenville, S.C.


AP / Bebeto Matthews

NEW YORK A trip to the American Girl mega-complex on Fifth Avenue in Manhattan has become a tradition in our family — something my daughters and, yes, even I, really look forward to as a way to kick off the holidays.

If I think about it rationally, I shouldn’t like it so much. It’s too expensive, it’s too crowded, it’s too ridiculous to think about scores of girls lined up for their turn to watch their dolls get their hair styled at the AG Salon for $20, and perhaps a facial scrub (for the dolls) too.

Yet, in spite of all this, if you check your sense of reality and reason at the revolving door, it can be a wonderful time.

You see girls clutching their wallets filled with the birthday money grandma gave them. You see their eyes light up when they find the doll with just the same hair color, eye color and skin tone as they have. (There are 25 different Just Like You dolls.)

And, despite the commercialism, there’s a good message here for the mostly 3- to 10-year-olds that the store seems to attract. The emphasis is on friendship with a side dose of self-esteem.

The historical dolls that are at the root of the brand, telling the story of fictional young girls on the prairie, during the Great Depression and at times of war, can be inspiring and a way for today’s girls to connect with what they’re learning at school.

This year, my 7-year-old seems most interested in Kaya, a girl from the Nez Perce tribe growing up in 1764. Indian tribal history is a key part of my daughter’s second grade curriculum.

It’s hard to resist buying at least one thing since it seems every possible space is stuffed with dolls, ranging from the classic 18-inch dolls with long flowing hair to miniatures (only $20!), plus matching outfits for dolls and girls. There’s a whole sub-category of stuffed animals, which are supposed to be pets to match specific dolls, and of course they’re all supposed to be friends too.

But, there are other things to do at American Girl. There’s a theater with performances Thursday through Sunday of a show for ages 6 and up, Circle of Friends: An American Girls Musical, which incorporates the historical doll characters. On Friday and Saturday, there’s an alternate show for the younger set, Bitty Bear Matinee: The Family Tree, based on American Girl’s more juvenile property, Bitty Baby.

Circle of Friends really is for older girls. There aren’t fantastic costumes, catchy songs or other bells and whistles to entertain little ones. Instead it’s a series of subtle vignettes that needs an audience with a decent attention span, a good imagination and the ability to sit still for more than an hour.

Other than the hair salon, American Girl Place also houses a doll hospital, which fixes playroom mishaps and what the store calls “well-loved” dolls, and a photo studio for girls and their dolls to pose for a fake magazine cover together — photo packages cost $22.95 to $34.95, according to the Web site.

The restaurant, however, is the highlight. Again, you need to erase all expectations of normalcy: Every table has regular chairs for you and your children, as well as seats for the dolls. The doll seats attach to the table, like high chairs for real babies, and each doll gets her own cup and saucer place setting — often with a drink poured in by their owners.

The room has the feel of an upscale tea salon, with the decor rooted in a surprisingly chic black and white graphic pattern with more than a few touches of hot pink.

Waiting for each girl on the table is a cloth napkin with a Gerber daisy ponytail holder as a napkin ring. A darn good cinnamon bun is also put out before you arrive. You do sort of need the jolt of sugar after that shopping marathon.

During lunch seatings, a platter of healthier snacks, including fruit kebabs, and carrot and celery sticks, comes out next.

The entrees are what you’d expect — chicken tenders and pizza, along with a grilled chicken and salad option for parents. The food is fine, especially considering it has nothing to do with why you’re in the restaurant. Chances are your kids will be opening whatever you’ve just bought in between sips of pink lemonade; nobody wants to wait until they get home.

Our family has enjoyed the lunch at American Girl Place in the past, but this year, we made our reservations too late to score one during the holiday season. So instead we’re trying high tea on a Sunday in the late afternoon.

There’s no reason to think my girls won’t just love cream cheese-and-cucumber sandwiches, as long as their dolls are at the table.

If You Go:

FROM PROVIDENCE: American Girl Place is at 609 Fifth Ave., New York City, with other stores in Chicago and Los Angeles.

RESERVATIONS: Reservations for the cafe at American Girl Place are released in seasonal chunks. For example, the holiday season is considered to be Oct. 1 through the first week of January. Phone operators are now taking reservations through next June 1. The Web site, www.americangirl.com, has information about the cafe but you cannot make reservations online. A company spokeswoman says that Saturday lunch is consistently the most popular meal, with a two-month wait to get into the cafe in New York. Weekday reservations are almost always easier to come by. Availability is similar for show tickets, with Saturday hardest to get.

HOLIDAY PROGRAM: On specified dates between now and Dec. 22, girls 6 and up can see American Girls Holiday Celebration, featuring eight friends preparing to go caroling. As they practice together, they travel through time — sharing holiday traditions and classic songs from each American Girl character’s time period. Performances are at 6 and 7:30 on Dec. 4, 5, 8, 11, 12, 15, 18, 19, 22. Tickets: $26 per person. Reservations required; call toll-free 1-877-247-5223.

OTHER PRICES: $19 for brunch, $23 for lunch, $20 for tea and $25 for dinner, per person, plus tax. Circle of Friends tickets are $34, Bitty Bear Matinee tickets are $20.

MORE INFORMATION: Online at www.americangirl.com, or call 1-877-247-5223.