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Commentary: 'The Apprentice' winner revealed during lightning round

07:45 AM EDT on Friday, May 20, 2005

By BRIAN MORAN / Special to WCNC.com

‘The Apprentice’ went out with an accelerated whimper instead of a bang and I think Kendra won, but I can’t be sure. It all happened so fast, I might have misunderstood.

As things kick off, I think I’m safely speaking for the nation with, “Oh boy, oh boy, I hope that COO grabs the mike and tries to redeem himself for last season's train wreck.” If not for Ashley Simpson’s impromptu jamboree (it still gives me goose bumps, I almost woke up the wife), it would have been the most memorable moment of the year.

Immediately, a repeat of one of the most powerful businessmen in the country swallowing his tongue while trying to say the word “Kelly” seems unlikely. If Trump didn’t have his own private jet, I would’ve thought he had a plane to catch.

NBC learned from their past mistakes with the debacle that was the three hour finale. They pared things down to an hour counting a 15 minute recap. The end result was a break neck pace. I think they were told that cutting into the E.R. season finale was grounds for a stoning. When it was your turn to speak, you’d better be ready. If you started hemming and hawing, you were gonged back into obscurity.

Right out of the gates, Tana gets grilled for referring to her team as the three stooges. She did an ok job defending herself, but Kendra did much better with an obviously planned response when Trump challenged that her tears undermine her authority, “I’ve seen 300 lb. linebackers cry as they raise a Super Bowl trophy in victory.”

Check please. It was a done deal as the crowd erupted.

It’s hard to believe that a one million person job interview came down to Kendra and Tana. Neither one of them was stellar, but Kendra was the clear choice. Considering that on her watch, Danny started the presentation to all the sponsors with an a capella jingle, she had a lot to overcome. Those same sponsors were thrilled at days end.

Tana's obstacles proved almost insurmountable as she did her best while her team failed to even find a parking space. The margin notes getting typed into the programs probably didn’t help either. Although, that did create one of the best reality moments of the season.

The winner was apparent when their job responsibilities were unveiled. The remodeling of a mansion in Kendra’s home county was the meatball pitch that Rancic got with the Chicago project.

"Kendra, you’re hired."

All-in-all, I’m glad it’s over. It was just a case of too much, too fast this time around. And let's be honest, the other networks brought some noise this year. ‘House’, ‘Grey’s Anatomy’ and ‘Lost’ were all for real. I’ve said it before in jest but all jokes aside; Desperate Housewives is good, crazy good. ‘The Apprentice’ was "been there, done that" with all the original ideas surfacing.

NBC isn’t exactly curtailing some of the over-exposure ‘The Apprentice’ experienced this time around. They decided to not only have one series next fall but a Wednesday installment featuring Martha Stewart as well. At least they’re giving us a few months off to ponder the meaning of life from the articulation and insight of Kevin Federline. (Thank you God! Talk about a meatball pitch.)

Going forward, the really bad news is that ‘The Contender’ has not been picked up for a second season. Frankly, it’s a bit nauseating. It ranks up there with a ‘Willy Wonka and the Chocolate Factory’ remake. Why don’t you add a splash of color to the Mona Lisa while you’re at it?

What’s amazing is that it’s not even the most shocking revelation of the week. That distinction goes to Dave Chapelle complaining that he doesn’t have enough creative freedom. Is there a human being alive with more artistic carte blanche than Chapelle? Snuff film directors couldn’t get away with some of his stuff.

Thanks for another interesting season Donald. It wasn’t your best but it had its moments. Go take the vacation you deserve and need and we’ll see you in the fall. Don’t worry about us, Britney’s sex-capades will tide us over until then.

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