East Greenwich

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The catch of the season in sneakers: Blue Lobster

01:00 AM EDT on Wednesday, July 1, 2009

By C. Eugene Emery Jr.

Journal Staff Writer

EAST GREENWICH — Consumers lined up for Beanie Babies. They waited for days for the iPhone. A hot baseball card can be worth hundreds, sometimes thousands, of dollars.

But if you think sneakers aren’t equally collectible, think again.

Tuesday morning, about 30 people were queued up at the Civil skateboard store on Main Street in East Greenwich in hopes of purchasing a pair of limited-edition Nike sneakers known as Blue Lobsters.

The sneaker design actually has its origins in New England. The owners of a Boston boutique came up with a design with the color of a boiled lobster on the outside and a gingham plaid lobster bib as the inner lining. The “Red Lobster” sneaker sparked a huge demand, said Rob Asselin, a co-owner of Civil.

Like its real-life counterpart, the Blue Lobster, with its speckled navy exterior and blue gingham plaid interior, is even rarer. So people camped out at the only Rhode Island store to carry them, beginning Monday night.

“Most of it’s word of mouth,” said the other co-owner, Guido Silvestri, noting that the store did very little advertising.

Most people went away disappointed. The store received 18 pairs and they were sold out within 15 minutes. Only the people at the front of the line got a size that would actually fit.

The rest were willing to take any size available, hoping to someday resell them for a big profit, on eBay or some other venue.

“There’s already one of our pair on eBay,” said Silvestri, referring to a customer with a screen name of dirtydek. “He’s one of the kids who could get his size, so he bought a pair anyway.”

The selling price: $125, not much more than an identical, but non-collectible, pair on the store shelf.

“I’m sure there are shops that are selling them today for $150 to $200,” said Silvestri. The store expects to get more, but there’s no exact shipping date.

Last April, Nike released a limited edition sneaker known as Air Yeezy, which rapper Kanye West designed and wore on stage at the Grammys. The price on the box was $215, “but most stores were selling them for at least $350,” said Silvestri.

gemery@projo.com

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