Hyundai offers a great crossover with lots of standard equipment to those who can’t quite afford Honda, Toyota and Nissan.

Hyundai / David Dewhurst

Hyundai, the first South Korean automaker to enter the U.S. market, has come a long way since it rolled out its initial product here in 1985, the subcompact Excel hatchback.

Although it built its reputation on mostly small, affordable and fuel-efficient vehicles, Hyundai has become much more than that now, with a full line of cars, SUVs and a minivan.

For 2009, the company introduced its first true luxury sedan, the Genesis, and a coupe version of it is on the way to market. The Genesis was so good that it won the North American Car of the Year award at this past January’s Detroit auto show.

Hyundai also now has a premium SUV as well. For 2007, the company brought the midsize Veracruz crossover to the United States. For 2009, it comes with a base price range of $27,145 (plus $750 freight) for the entry-level GLS front-drive model to $35,995 for the top-of-the-line Limited model with all-wheel drive.

We tested the Limited front-drive model (base price $34,295 plus freight).

With options and freight, our tester’s price rang up at $38,295, but that included the Navigation Package ($1,750), which also brought the up-level Logic 7 surround-sound 605-watt audio system; and the Rear Seat Entertainment Package ($1,500), which comes with a roof-mounted 8-inch LCD screen and two wireless headphones.

It’s not necessary to pay this much to get a nicely equipped Veracruz, however. The GLS model with its under-$28,000 price is a good buy if you can live without all the fancy extras and gadgets.

The marvelous thing about the Veracruz is that it seems a lot more expensive than it is, with the look and feel of a luxury model such as the Lexus RX 350, against which the Veracruz was benchmarked. The RX 350 begins at just under $38,000.

All models come with the same 3.8-liter V-6 engine with dual exhaust, rated at 260 horsepower and 257 foot-pounds of torque.

The engine is connected to a six-speed automatic transmission.

Standard on even the base Veracruz are electronic stability control, traction control, antilock brakes with electronic brake-force distribution, front seat-mounted side air bags, roof-mounted side-curtain air bags for all rows, 17-inch alloy wheels, six-speaker compact-disc audio system with iPod connection, power/heated outside mirrors with approach lights and turn-signal lights, cruise control with steering wheel controls, power windows/mirrors/door locks with remote and much more.

That means that even at the starting price, with very few (if any) options tacked on to the sticker, the Veracruz comes across as a bargain.

Adding such options that were either standard or included on our Veracruz Limited model, including leather interior and the rear-seat entertainment system, sunroof, backup warning system and 18-inch alloy wheels — among other things — would push the RX 350’s price into the upper $40,000s.

Keep in mind, though, that the Veracruz is not a Lexus, and the Hyundai name is not the attention-getter that Lexus is. But with prices starting $11,000 less than those of the RX 350, and with a similarly equipped Veracruz running about $8,000 less than the base RX, Hyundai surely wins the value race.

This is a lot of vehicle for the money, and even without a name like Lexus, it’s quite elegant.

The Hyundai also stacks up well against popular crossovers that Veracruz shoppers also might consider — the Pilot and Highlander, as well as the Nissan Murano and Ford Edge.

And while Hyundai might have a hard time taking customers away from Honda, Toyota and Nissan, it can offer a great crossover with lots of standard equipment to those who can’t quite afford one of those Japanese brands. The Veracruz really is on the same level, but with a lower price.

There is more cargo volume — 86.8 cubic feet with the second and third seats folded — than in all of the Veracruz’s direct competitors except for the Pilot (87.6 cubic feet).

Fuel-economy ratings are quite decent for a roomy seven-passenger SUV. The Veracruz is rated at 16 miles per gallon in the city and 23 on the highway vs. 17/23 for the Pilot, 18/24 for the V-6 Highlander and 18/23 for the Murano (all with two-wheel drive).

Inside, the Veracruz is quieter than the Pilot, with levels of noise and vibration that nearly match those of the Lexus RX.

The Veracruz has achieved the top five-star crash-test ratings from the National Highway Traffic Safety Administration in frontal- and side-impact testing for all front and rear passengers. It scored four stars in the rollover rating, which is the highest any of the crossovers have received.

Luxury abounds inside the Veracruz. There is nothing cheap or cheesy looking. The leather seats are optional on the base model, but standard on the Limited. Our vehicle also had wood-grain interior trim that gave it a premium look.

Standard on our Limited model were several items that usually are found only on premium models, and then sometimes only as options. Among them were a power rear lift gate, automatic climate control and a backup warning system.

Base models come with a single-disc CD player that is MP3-capable, and XM satellite radio is standard.

Our Limited model came with the up-level Infinity audio system with a six-disc CD changer. Other standard features included power adjustable pedals, power tilt-and-telescopic steering wheel, rain-sensing wipers, 115-volt power outlet and a keyless entry/start system. The key can be left in the pocket, and the doors unlock as the person with the key fob approaches the vehicle.

All-wheel drive is a $1,700 option on either trim level.

The Veracruz has 8.1 inches of ground clearance, which makes it suitable for some light off-road use, but as with most crossovers, this vehicle is not designed for rugged off-road use.

Ride quality is quite Lexus-like in the Veracruz, which also helps give it a luxury feel.

The engine offers decent acceleration, even on uphill freeway ramps; although as with most vehicles in this class, it can feel a little sluggish when fully loaded with people and their stuff.