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Chrysler to pare number of SUV models

01:00 AM EDT on Sunday, March 23, 2008

By Greg Miles and Jeff Green

Bloomberg News

Chrysler LLC, the automaker that gets three-quarters of its U.S. sales from pickup trucks, vans and sport-utility vehicles, needs about half of its 11 current SUV models, company President Jim Press said.

The automaker will need fewer SUVs as it consolidates the Chrysler, Jeep and Dodge brands into combined dealerships, Press said in a Bloomberg television interview on Thursday from the New York International Auto Show.

“We’re going to stop overlapping; we’re going to bring everything under one roof. By doing that we will have more products in the markets we are not covering,” Press said. “Our finances will have better quality.”

Chrysler, the third-largest U.S. automaker, is seeking to reduce costs after more than $2 billion in losses since the start of 2006. The company’s dealers said in February that Auburn Hills, Michigan-based Chrysler outlined a plan to pare total models by almost a third, to about 19 from 28.

Press said at that time that Chrysler also has “redundant” minivan models that compete against each other and that the automaker will cut offerings during the next four to five years.

The automaker, owned by Cerberus Capital Management LP since August, said this month that it will shut the company for two weeks in July to save money and will sell a California design study. Chrysler is trimming 25,100 jobs and has said it will drop models such as the Pacifica SUV and PT Cruiser convertible.