projoCars
Reporter’s notebook has sights, sounds of 4-day show
01:00 AM EST on Sunday, January 28, 2007

Ford uses a robot as a ‘’product specialist” to describe new Ford products.
The Providence Journal / Steve Szydlowski
Auto shows are known for the “product specialists” who deliver set speeches about various vehicles from the display stands. The models used to be exclusively women, often scantily clad. Nowadays dress is more formal and both men and women deliver the speeches.
Michelle Miranda and Daanesh Chanduwadia are product specialists for Suzuki Motor Corporation. Both travel from show to show and are staffing the Suzuki stand at the auto show here in Providence.
Miranda said she works shows from October through April. While she knows where she’ll be working, she said she doesn’t usually know who she’ll be working with.
She said the Providence show was quieter than the Detroit auto show — the mother of them all — which she worked earlier this month. “They’ve had girls swinging from the ceiling,” she said of past Detroit shows. She said this year the Mercedes-Benzes were sitting on ice and the Jeep stand had the logo incorporated into a waterfall.
Miranda said she and Chanduwadia will deliver a 3- to 4-minute speech about various models every 15 minutes or so when the show is at its busiest. She said she did not rely on scripts, which she said can sound canned, but instead based her talk on her knowledge and training.
Miranda and Chanduwadia said they work one to three weeks a month during the season and also attend training sessions at Suzuki’s U.S. headquarters in Brea, Calif. As product specialists, they also get to train sales personnel at dealerships about the company’s newest models.
In the off season, Miranda is a sign language interpreter and Chanduwadia is a buyer’s agent, helping people buy cars. He also works on a Web site.
“I like this work,” he said. “There’s no selling pressure.”
The Rhode Island Automobile Dealers Association hosted a reception on Thursday evening and the star of the show was Bob Tasca III, who gave the keynote speech.
Tasca is the grandson of Tasca Automotive founder Bob Tasca Sr. and the son of the dealership’s current president Bob Tasca Jr. Following in the footsteps of his grandfather, who was a major force in drag racing, Tasca III has already established himself as a top Alcohol Funny Car drag racer in just a couple of seasons.
Following a short video focusing on his racing, Tasca told business leaders in the Rhode Island auto world that he is bullish on the auto industry and bullish on Ford. (That on the same day that Ford announced a record $12.7 billion loss in 2006.)
He said industry is seeing a return to the car and that Ford was planning to bring in a number of small, fuel-efficient models it has already developed in Europe. “Gas prices are on people’s minds,” he said. “A few years ago, people were buying pickup trucks as cars. Last year, gas prices got people’s attention. It’s high on their radar screens and that’s why they’re looking at crossovers.”
As far as alternative fuels are concerned, he said he did not believe hybrids were the answer. “There are too many environmental issues,” he said, citing problems associated with disposing of batteries, the charging of batteries, which requires electricity, which is created by burning fossil fuels, and the extra cost of buying the vehicles in the first place.
He said flex-fuel vehicles that can run on E85 – the ethanol-gasoline mix – offered a real alternative but they need an infrastructure of fuel stations that does not yet exist in New England. Tasca said he thought hydrogen offered the best solution, but it was still “20 years down the road.” In the meantime, he said, he expected that better design of existing engines would make them more efficient and less polluting.
He said one development that he was looking forward to was the integration of such high-tech applications as the Internet, iPods and Blackberries into vehicles in the near future.
He said he expected the center console, where radio and heating controls are currently located, to become the high-tech center of the car, controlling access to the Internet, navigation and audio e-mail.
“The cell phone will become the portal to the car,” he said, adding that high-tech applications will be integrated right through the car. “If a light fails, the dealership will be informed what part failed and we’ll call the customer,” he said, adding that he thought such applications were less than three years out.
Tasca also referred to a recent trip to China he took with California auto entrepreneur Malcolm Bricklin. While he declined to get involved in a business venture with Bricklin that would have imported Chery cars into the U.S., he said the experience had impressed him greatly.
“China is a force to be reckoned with,” he said, noting that he dubbed their business culture a “war ethic.” He said he visited multiple city blocks that were being built but which were only half full. He said he wondered at so much over-building. “Why are you building so much? What are you preparing for?” he said he asked Chinese officials. He said they replied: “We are preparing to enter North America.”
“They’re coming,” he said. “No question.”
At the last minute, two additional concept cars made it to the auto show, the Ford SYN-US and the Suzuki Flix.
Ford brought in its SYN-US, a square van that looks more like an armored truck than a passenger vehicle. In fact, Ford said the inspiration for the vehicle came from bank vaults and armored cars.
The SYN-US is designed to be a tough refuge in the big, bad city. When it’s parked, shutters protect the windshield and the door windows, while small windows set high on its sides do not open and are bulletproof.
According to Ford: “Chief designer Joe Baker conceived the interior of the concept as a warm, welcoming private sanctuary in contrast to the cold, perhaps cruel, world outside the car.”
Built by Carlab of Orange, Calif., and based on the Suzuki XL7, Suzuki’s Flix is conceived to be a mobile movie-theater. When parked, the clamshell roof can be opened to reveal an extra large moonroof that serves as a 40-inch movie screen.
In addition, the front roof panel vents give way to a high-density digital projection system that can display movies on almost any surface such as a wall or side of building.
The interior resembles a contemporary private screening room with four individual bucket seats that pivot 180 degrees to view the elevated screen. It is equipped with a high-definition DVD player, a professional THX/SDS-theater quality sound system, pivoting quarter window speakers and red door and floor strip lighting.










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