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Extra: The Station Fire

Rock, country stars join benefit lineup

11:24 AM EST on Sunday, February 17, 2008

BY RICK MASSIMO
Journal Pop Music Writer

The organizers of next week’s massive benefit concert for the Station Family Fund say the goals of the concert are to raise money for the survivors of the fire and to keep the people and the problems left in the wake of the blaze in the public’s memory.

The Phoenix Rising concert on Feb. 25 at the Dunkin’ Donuts Center, in Providence, will bring a bill including a country segment — with John Rich, of Big & Rich; Gretchen Wilson; Dierks Bentley; Randy Owen, of Alabama; and American Idol’s Kellie Pickler — and a rock segment — featuring an acoustic performance by Staind frontman Aaron Lewis; Twisted Sister; Winger; Tesla; Kevin Max; Stryper; Tom Scholz and Gary Pihl, formerly of the platinum-selling group Boston; Carmine Appice’s SLAM!; Danny Seraphine and more.

According to Troy Luccketta, co-organizer of the show and drummer of Tesla, the key to putting together such a huge bill was personal connections. “It’s got to be personal or it just doesn’t make sense.”

Co-organizer and Station Family Fund board member Todd King agrees: “Going from musician to musician is a lot easier.”

“The artists are bleeding hearts,” says Dee Snider, frontman of Twisted Sister. “That’s why we’re artists.”

Snider says that five years after the fire, it isn’t a topic of conversation in music-business circles.

“When the headlines went away,” Snider says, “people thought the problem was fixed. And this problem is generational. This will go on as long as these people are alive, and the orphaned children will take the emotional scars with them. So it’s decades before you can say ‘It’s better.’ ”

King agrees: “We’re afraid we’re going to become a footnote.”

“Since nobody else is doing it,” Snider says, “we have to take care of our own.”

Snider says it’s important to keep the fire in people’s minds not only to help the survivors but to remind people to remain vigilant about safety.

“These firetrap clubs are everywhere in this world,” says Snider, who once performed at The Station as a solo act and recalls a gig this month at a club in Vermont he won’t identify. “It was wall-to-wall, and the layout of the place looked like that M.C. Escher picture, with the staircases all over the place. And it was all wood. And I’m on stage going, ‘This is just another catastrophe waiting to happen.’ ”

This is the second benefit concert for the fund organized by King and Luccketta. The first, in 2005, featured Tesla, Shinedown and Pat Travers with Carmine Appice and raised about $100,000 in ticket and merchandise sales for the fund.

Luccketta, who describes himself as “a full-blown Christian man who loves the Lord,” says it’s about doing something worthwhile with one’s gifts.

“I can take from the music business all day long. And I do. We all do; we’re as self-centered as it gets. It’s pretty pathetic at times. People wait on us hand and foot; we’re [called] ‘the talent.’ It gets old. That’s not what it’s about.”

And he’s in it for the long haul: “I will always be involved with the Station Family Fund. We’ve adopted each other.” Jeff Raider, an assistant with Tesla, was killed in the fire.

The addition of country and modern-rock acts is important not only for their drawing power but to “take it away from [the idea that] this is a hair-metal or a heavy-metal or a blue-collar problem,” Snider says. Enter John Rich.

“I’m coming from Nashville loaded,” says Rich, who signed on to the show and is bringing Wilson, Owen, Bentley and Pickler with him (all in a plane that Rich is renting himself, Snider says).

The two met on Gone Country, the reality TV show Rich hosts and on which Snider appears. “It was an artist talking to another artist about music fans,” Snider says. “And boom — he saw the connection.”

Rich says he was impressed that everyone involved with the show is working for free, and horrified that that 65 children lost one or both parents in the fire. He characterizes the response as “over the top,” because, like Snider, he went directly to the artists.

“This is not something managers should have anything to do with,” Rich says. “Or record labels or anything else. This is a personal thing.”

And being a frequent club-goer himself, Rich says, an event along the lines of the Station fire haunted him at the time and still does. “We lived in places like that for ten years before we hit it.”

The concert is being filmed by VH1 for a one-hour documentary to be aired on VH1 and VH1 Classic on March 23, and Snider says a DVD of the show is also planned.

Bill Flanagan, a Rhode Island native and executive vice president at MTV Networks, the parent company of VH1, says that he read a recent interview with Snider in Rolling Stone and was “somewhat embarrassed” that a non-Rhode Islander such as Snider had taken such an active role while VH1, which he says has several Rhode Island natives high on its staff, was left behind.

After Flanagan brought it up, however, “I was very surprised and very happy that everybody at VH1 got it,” he says from his office in New York. “It’s kind of a working-class, blue-collar thing. That’s what The Station is; that’s what West Warwick is. …

“This is the smallest corner of the rock community, but it’s the corner that everything else is built on.”

The TV publicity is important, Snider and Rich say, but local support will drive the national response.

“We’ve got an opportunity to bring the whole country back into the situation,” Snider says. “But when [people] watch that screen, they’ve got to see … the arena filled with people who are there for these people, there for this cause, acknowledging that five years later, it’s just as important as it was a year afterward.”

The Phoenix Rising concert is Feb. 25 at 7 p.m.; tickets are $41, $51 and $61. Tickets are available at the box office, all Ticketmaster outlets, by calling (401) 331-2211 or going to www.ticketmaster.com. For more information, go to www.stationfamilyfund.org.

rmassimo@projo.com

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