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by Sheila Lennon
'Bottom-up' journalism from the pros

June 27, 2002 • Today's weblog

Money can't buy you love: The Holmes Report asked its readers, many of whom are PR professionals, "What's your worst experience with a reporter?"

My eyes were opened. Check this out:

"The writer and his editor agreed to the story I pitched and we delivered everything we promised - the directors of information technology from three casinos, an analyst to be quoted, and the CEO of our client company. We obtained a detailed schedule of availability from the writer and, upon his request, set up all of these interviews quickly around his schedule."

Wow. We beat the bushes for sources, ask in the official, decades-old proto-blog on the Atex mainframe publishing system, ask everyone we run into, hoping to turn up somebody with no vested interest who's also willing to be interviewed.

The punch line: The author, identified only as Rebecca, is livid and feels used because, after all that work, the author only gave their software one line in a story that turned out to be about the hardware it runs on.

Sounds like he just wanted to meet her cool friends.
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