my passport photo • about me

React Publish your own item

Blogroll Jim Romenesko's Media News Jorn Barger's Robot Wisdom Doc Searls Dave Winer Cory Doctorow Dave McPherson Travelers Diagram Ye Olde Phart Blog Sisters Susanna Cornett Dan Gillmor Paul Andrews Dave Copeland Ft. Boise The Magnificent Melting Object Wayne Robins Tom Poe Memepool Slashdot Shell Extension City Daypop Top 40 Links ( blogdex ) Metafilter peterme.com FollowMe Here kalilily time Burningbird Plastic Judy Watt Obscure Store plep wood s lot The Shifted Librarian New World Disorder CyberJournalist: News Weblogs p h o t o g r a p h i c a . o r g Mirror project n e w s  w e  c a n  u s e Microcontent News E-Media Tidbits Phil Agre

by Sheila Lennon
'Bottom-up' journalism from the pros

June 19, 2002 • Today's weblog

There goes the mystery: After 28 years as New Age Journal, the magazine has renamed itself Body & Soul. Jenny Cook, editor in chief, told Media Life (Body & Soul, yoga w/o the yoyos: Name change to shake off fringier associations) that ..."towards the end of the 20th century and into the 21st century it (the old title) gained more negative connotations. 'New Age' took on things further out on the spectrum, like crystal gazing, that the magazine was never about."

Huh? New Age has always meant modern mysticism -- divination, alternative medicine, etc. Body & Soul's spirituality section comprises a single interview, "Why Meditate"; its organic living section's "33 easy ways to fit green living into your life" begins, "Turn off the faucet while you’re brushing your teeth in the morning..."

Maybe it's easier for advertisers to sell products for The Age of The Body -- "crystal-gazing" doesn't require much in the way of equipment, once you've got the ball.

The change has not yet been made at the New Age section of Magatopia, whick links to free online magazines.
Link to this item | Comment