Business
This helpful book translates finance advice — in dollars or dinero
01:00 AM EST on Sunday, November 8, 2009
No es facil hablar de dinero.
In English: It’s not easy to talk about money.
For many people, speaking the language of money is like trying to learn a foreign tongue. It can be frustrating.
Many books seek to help you learn the language. And every month, I search for those I find useful or unique.
For this month’s Color of Money Book Club pick, I’m recommending a book that literally translates the language of money.
Lynn Jimenez, an award-winning business reporter for KGO Radio 810 in San Francisco, has written “¿Se Habla Dinero? The Everyday Guide to Financial Success” (Wiley, $19.95). What’s so fabulous about this book, which was published last year, is that from the table of contents right through to the index, Jimenez provides side-by-side Spanish and English translations.
Although anyone will benefit from this basic personal finance guide, Jimenez wrote this bilingual guide specifically to appeal to multigenerational Hispanic families.
Like the U.S. population as a whole, Latinos are feeling the sting of the economic downturn, reports the Pew Hispanic Center. In a January survey, the center noted that 9 percent of Latino homeowners said they had missed a mortgage payment or were unable to make a full payment.
The survey found that Latinos hold a more negative view of their personal financial situation than does the general U.S. population. Seventy-six percent of those polled said their current personal finances are in either fair or poor shape, compared with 63 percent of the population overall.
Despite their financial challenges and concerns, Hispanics are moving into the nation’s middle class at a rapid pace, Jimenez wrote.
The fastest-growing portion of the Hispanic market is households earning $50,000 or more a year. Hispanic consumer spending clout will rise from $212 billion in 1990 to $1.4 trillion in 2013, according to a projection by the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.
In her book, Jimenez sticks with the fundamentals. She starts with the mechanics of opening and using bank accounts, then moves on to how to save, use credit, get out of credit card trouble, pay for college, borrow to buy a home or start a business, purchase insurance, and set up a will.
Jimenez customized the book to make her Latino readers feel included. The example characters have Hispanic surnames. Instead of the generic Jones family, there’s the Vega family, with parents Maria and Jose and son Pedro. There are tips aimed specifically at Latinos.
Readers can write to Michelle Singletary at The Washington Post, 1150 15th St. NW, Washington, D.C. 20071.
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