who we are
Online Advertising

Precision Advertising Opportunities

We focus on performance and bring our advertisers success by providing:

  • Targeted advertising programs designed specifically to fit your needs
  • Innovative and effective advertising products and services
  • Immediate and measurable results

As an advertiser, you will benefit from the broad reach of The Providence Journal and projo.com, as well as from our innovative marketing approach to our influential and valuable audience.

Precision PlacementPrecision TargetingPrecision Applications
Rich MediaCustomer Content SponsorshipsCustomer Contests or Promotions

Precision Placement

Reach loyal visitors of projo.com by running an advertising campaign on a specific section of the site such as news, weather, business, sports, entertainment or classifieds.

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Precision Placement

Precision Targeting

With precision targeting solutions, we work with you to develop customized marketing programs that reach the precise audience you value most.  We can define your preferred audience segment by demographics, behavioral visitation patterns or customer hobbies and interests. Your ad will reach that target audience no matter where they go on the site.

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Demographic Categories
  • Gender
  • Age
  • Income

Interest Categories

  • Shopping enthusiasts
  • Entertainment enthusiasts
  • Financial experts
  • Health buffs
  • Electronic enthusiasts

Purchase Intend Categories

  • Home buyers
  • Automotive shoppers
  • Job seekers

Precision Applications

Innovative and creative advertising opportunities are available to you through projo.com.  Take advantage of our branding applications to bring your marketing message online.  

Check out some of our non-traditional advertising opportunities:

 

Rich Media

Rich Media ads employ graphic movement, audio, video, innovative ad formats and interactivity to engage viewers.  Eye-catching marketing can maximize branding and user interaction. 

An EyeBlaster is an interactive marketing tool that grabs your audience’s attention and focuses it on your marketing message.  EyeBlasters scroll over our Web site’s content for 7 seconds, engaging our readers' attention and enticing them to click for more information.

Expandable tile and banner ads expand when viewers roll the cursor over the ad using their mouse. The expanded ads can contain additional information for consumers, as well as video and audio components. The ads can link to your Web site or to a splash page that we create for you.

A home-page takeover gives you maximum exposure for your time-sensitive advertising message. Your ad will get exclusive placement in all ad positions on the home page of projo.com, including an Eyeblaster.

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Content Sponsorships

Sponsor the content areas of projo.com where your target customers are most likely to be.  Sponsorships are available on our Red Sox and Patriots pages, our 7 to 7 blog, and in our popular new High School Game Time section, as well as on other sections of projo.com. Reach your customers where they're at by sponsoring their favorite sections of projo.com!

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Customer Contests or Promotions

Online contests are a terrific way to generate awareness and build excitement, capturing potential leads and/or generating traffic for your product or service.  projo.com can develop and host your online contest or promotion on our site or yours.

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Contest screen

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