The Company

Founded in 1863, Rhode Island Hospital has become the principal provider of specialty care in the state and a major teaching and research center.  Along with its Hasbro Children's Hospital, RI Hospital employs over 6,000 employees, more than 1,200 of whom are registered nurses.

Client Challenge

Like all health-care providers in the region, RI Hospital needs to recruit a consistent pool of registered nurses to provide high quality patient care. Nursing staff is at a premium in the region, so attracting qualified candidates requires creativity and flexibility.

The Approach

RI Hospital took advantage of The Providence Journal’s and projo.com’s reach with health-care professionals in this region, running a print and online campaign over a two-month time period.

Print:
•  2x10 ad in both the Sunday projoClassifieds and in the ROP Main News and Lifebeat sections

Online:
•  Listing on projoJobs.com, the region’s premier online employment resource

The Results

RI Hospital said that The Providence Journal was “a critical part of this successful campaign,” during which they were able to hire 17 critically needed nursing professionals.