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Audience
The Providence Journal and projo.com offer a sizeable, dedicated and quality audience. In fact, 7 out of 10 adults in the market read The Providence Journal or projo.com.
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Market Adults |
% of Market |
% Combined Reach |
Total Adults |
1,022,700 |
100% |
72% |
Men |
483,800 |
47% |
74% |
Women |
539,000 |
53% |
70% |
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Age |
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18-24 |
135,400 |
13% |
60% |
25-34 |
169,800 |
17% |
60% |
35-44 |
194,300 |
19% |
72% |
45-54 |
188,000 |
18% |
80% |
55-64 |
146,300 |
14% |
82% |
65 or older |
189,000 |
19% |
77% |
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Education |
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College graduate/Post-grad |
220,700 |
22% |
84% |
Some college |
291,200 |
29% |
77% |
High school graduate |
345,400 |
34% |
70% |
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Household Income |
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$75K or more |
363,300 |
36% |
77% |
$50,000 - $74,999 |
207,900 |
20% |
82% |
$35,000 - $49,999 |
201,100 |
20% |
67% |
Less than $35,000 |
250,500 |
25% |
60% |
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Employment/Occupation |
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Total Employed |
679,500 |
66% |
74% |
Full-Time |
486,300 |
48% |
74% |
Part-Time |
193,100 |
19% |
75% |
White collar |
438,400 |
43% |
76% |
Mgmt., Business, Financial, Professional |
251,300 |
26% |
75% |
Sales and Office |
166,100 |
16% |
71% |
Blue collar |
241,100 |
24% |
71% |
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| Marital Status |
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Married |
555,800 |
54% |
75% |
Never married (single) |
272,700 |
27% |
65% |
Widowed/Separated/Divorced |
194,200 |
19% |
74% |
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Household Size |
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One person |
152,100 |
15% |
68% |
Two people |
284,600 |
28% |
77% |
Three or four people |
420,500 |
41% |
74% |
Five or more people |
165,400 |
16% |
64% |
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Presence of Children |
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No children in household |
591,300 |
58% |
74% |
Children in household |
431,400 |
42% |
70% |
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Home Ownership |
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Own |
695,800 |
68% |
79% |
Rent/Other |
326,900 |
32% |
59% |
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| Internet Usage |
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Household has Internet access |
683,500 |
67% |
76% |
Use Internet to buy health & beauty products* |
70,800 |
7% |
70% |
Used Internet to buy clothing & accessories* |
211,200 |
21% |
76% |
Used Internet for job/employment search ** |
127,500 |
13% |
78% |
Used Internet to search real estate listings** |
124,800 |
12% |
79% |
Used Internet to find automobile information ** |
127,500 |
13% |
79% |
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Consumer Spending |
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Bought new furniture* |
297,000 |
29% |
79% |
Bought stereo equipment/home music system* |
86m700 |
9% |
73% |
Bought TV* |
245,900 |
24% |
70% |
Made home improvements* |
588,600 |
61% |
74% |
Have eaten in restaurant in past 7 days |
752,200 |
74% |
73% |
Spent $500 or more on clothing & accessories* |
142,700 |
14% |
78% |
Plan to buy new car * |
90,800 |
9% |
81% |
Reach based on average issue daily cume/Sunday Journal average, and projo.com past 30 days
*in past 12 months
**in past 30 days |
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| Source: 2007 Scarborough Reports, Providence Market, r1 |
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